Tired of posters and banners to display your brand in a space or venue? There are quite some original solutions for you without leaving a permanent mark! If you're ready to go an extra mile more than the others, there are better ways to integrate your logo and visuals in a place. One of them is to follow Spotify’s example and pick window art combined with beat boxing.
What is window art you're wondering?
It is a neat way to temporarily (or permanently) embellish a glass window or even plexiglas with objects and ornaments of any kind. It is highly adaptable, flexible, and easy to remove, what makes it perfect for events. There are super cool magic tools out there that the artists use to bring their designs onto the glass, for example chalk markers like these guys:
FROLLEIN MOTTE IN ACTION FOR SPOTIFY
Frollein Motte was hired by Spotify to create personalized illustrations for two events organized by the Swedish music streaming brand in Hamburg and Frankfurt. The events took place in two outstanding locations: « Nordevent » in Hamburg and « Out of Office » in Frankfurt. We love the way she combined her own style with the company’s visual elements. Having an artist interpreting a brand’s traits will surely attract your guests’ attention.
Beatboxing and visual arts: Why it works well
In addition to having Frollein Motte drawing on their venue’s windows, Spotify also decided to hire another artist for a special performance combining live sketching and beat boxing. Frollein Motte enjoyed seeing her drawings being featured together with a very special music performance. "It's very unusual and I liked the result!"
The beatboxer in question is Mando, a world-famous artist born in Bonn and living in Berlin. He took part in many world championships and also performs for all kind of events. He grew up in a family of musicians and later studied music himself. He started beat boxing in the early 2000s and created the band "4xSample" with two other beatboxers.
Spotify is well-known for its unconventional brand identity targeting millennials like nobody else. For such an original, young minded and diverse brand, it makes sense to invite two artists with very opposite backgrounds and disciplines. This event allowed both the artists and the client to diversify their routine and be exposed to new mediums.