How Art can Positively Influence your Company Culture

In today’s job landscape, one of the biggest challenges for both employers and employees seems to be adapting to an ever changing environment of new technologies, new methods in education and even to completely new job roles. Employees have to perform tasks that did not exist when they studied at university. There are many things that can be done to help them, from training on-the-job, mentorship systems, or fostering creativity to cope with their fast-paced surroundings.

 

CREATIVITY IS THE MOST CRUCIAL FACTOR FOR FUTURE SUCCESS

 

IBM tried to pin down what is important for company success in 2010 by interviewing 1,500 Chief Executive Officers from 60 countries and 33 industries worldwide to find out, what they call the most crucial factor for future success. Turns out: it’s creativity. So let’s get started and think how we can provide the best environment for your team to open up and think out of the box.

A creative team is a productive team - artwork by Vidam

A creative team is a productive team - artwork by Vidam


 

  1. Get everyone on board

One of the most important steps when encouraging your team to be more creative is overcoming the old cliche of the left-brain and right-brain people. People who are good with analytics have the same ability to be creative as the right-brain designers and bloggers in your team. They just stopped believing it and it’s your responsibility to give them back the feeling that they can be artists, too.

 

"Every child is an artist. The problem is how to remain an artist once we grow up." - Pablo Picasso

 

Take your crew outside of the office instead of having beer and pizza on Friday evenings. Combining team building with learning “something new” sounds cheesy but that’s exactly what happens during our artistic team building workshops. Learn to play the hang, try stencil graffiti or create a stop motion movie yourself - everything is possible!

You can check out a selection of charming workshop ideas here.

 

Details of Keen on Mars’ “Play Your Work” workshop.

Details of Keen on Mars’ “Play Your Work” workshop.


 

2. Create a stimulating environment

Parents give their everything to equip children with tools to express their creativity and it becomes the job of companies to do this once the kids have grown up. We wouldn’t go as far as to suggest that your office should essentially look like a kids play room (Lego actually put a slide in their office!), but we do think color helps to take the mind off the road most travelled and inspires different approaches.

Graffiti is a cool option that brings color and happiness to your walls which will be mirrored in the team spirit. We work with outstanding artists all over the world, including photorealistic artists such as COR or Innerfields, cartoon styles such as HRVB or Native South American inspired artwork from artists like Pau.

Office wall design by Innerfields at Number26 in Berlin.

Office wall design by Innerfields at Number26 in Berlin.

 

3. Embrace a mindset of experimentation and self-expression

Some companies provide empty walls within the office that are to-be-scribbled-on, where employers are encouraged to express themselves. By doing so, they are able to take initiative in shaping the office environment. Make it possible for your team to be part of your transformation. Set up an unfinished wall, or invite Tape That, a tape art collective from Berlin that offers interactive art creation. That means, you can ask them to style, for example, your kitchen and include everyone who wants to join in the creative process. The nice thing about tape is: if you make a mistake, you can always correct it easily.

Photo: Subtle tape art by Tape That for your kitchen.

 

4. Communicate your Values

Communicating your company's vision to employees is important and helps to keep focusing on what is important. Besides a clear vision, there can be other things you want to communicate to everyone who joins the team and make sure it’s not forgotten. This can be “please switch off the lights and close the windows” or “it’s okay to ask questions” - whatever you think is a message worth spreading should be out there.

Lettering by Vikunia

Lettering by Vikunia

Lettering or a cartoon on the wall or on your windows is a ingenious and aesthetic alternative to printed pages in Arial and we work with artists that can make this happen for you. For example, Vikunia from Berlin and  Katharina Konte from Munich are illustration artists who work on (chalk-)walls and windows, so it’s up to you to pick the best spot for their art.

“The kitchen is for dancing” - Katharina Konte

“The kitchen is for dancing” - Katharina Konte


 

5. Workspace Branding is Employer Branding

Don’t only think of who is with you now, but who could be with you in the future. When it comes to employer branding, companies go to great lengths to impress candidates even before they apply for a job. Be the one who thinks this through all the way and make applicants feel like your office is where they want to spend the next years of their life.

Office Graffiti by Vidam at Glossbox in Berlin

Office Graffiti by Vidam at Glossbox in Berlin

If you are tired of graffiti (which we find hard to believe), you can team up with the tangible design studio Keen on Mars to put your Logo into a three dimensional installation.

Installation by Keen on Mars

Installation by Keen on Mars

Whatever you chose, we are here to help and consult you on the most cheerful workshops, the funniest catchphrases, the newest graffiti or the stickiest tape art installation. Get in touch with us to become the employer that millennials want to work with!